Programme d’orientation Deloitte
Overview
Ce programme d’orientation apporte une nouvelle personnalité et un milieu de travail accueillant au déploiement national de nouveaux locaux à bureaux de Deloitte Canada. Au-delà des éléments typiques de la plupart des programmes d’orientation, Deloitte propose une gamme complète de pictogrammes adaptés à sa marque, de marqueurs de sol sculpturaux saisissants ainsi qu’une approche de navigation unique s’adaptant au concept ouvert des espaces de travail du personnel de Deloitte. Le résultat est un système d’orientation inspirant et contemporain.
Details
- Client
- Deloitte Touche Tohmatsu Limited
- Project
- Programme d’orientation Deloitte, La Tour Deloitte
- Size
- 160,000 sq. ft.
- Scope
- Conception des panneaux d’interprétation, Design graphique
- Location
- Montréal (Québec), Canada
- Year Completed
- 2015
The
Design
Deloitte Canada was looking for an inspiring and contemporary wayfinding system to navigate their new hoteling approach to staff workspace, to be inaugurated at La Tour Deloitte, Montreal.
As visual landmarks, super-scaled floor numbers anchor the design; highly visible sculptural numerals made from brake-formed aluminum and folded to reveal texture behind the physical cutouts. These dimensional design elements push the boundaries between art and design, integrating with the interior architectural elements. The oversized numbers act as beacons across the workspace. Meanwhile, bright green sculptural arrows incorporated into directional signage echo the approach of the super-scaled floor numbers.
Simple, concise messaging, pictograms, tactile lettering and braille throughout help to break down the barriers of language, age, and cognitive abilities. Pictograms were each customized, representing different spaces from quiet zones to a unique treadmill icon for one of the most in-demand workstations.
Both French and English are spoken in Montréal, and with Canada’s diversity, potential clients of Deloitte may speak any language. Therefore, a full range of custom pictograms was developed to minimize the use of written messages.
