Architecture &
Experiential Design.
Creating Curiosity.
Delivering Impact.
About Us
We are
R&P.
Founded in 1987, Reich&Petch is an international multidisciplinary design firm. Our work influences how people learn, interact, experience and ultimately understand the world around them. Through our open and collaborative process, we make content accessible through memorable design. We turn ideas into engaging environments and transform opportunities into results.
More than delivering design, we deliver impact.
We work with museums, institutions, cultural organizations, corporations, agencies and attractions, creating projects of all sizes from 250 to 250,000 square feet. We love working with those who aspire to make an impact on the global stage.
R&P consists of a group of companies, including: Reich&Petch Architects Inc; Reich&Petch Design International; and Reich&Petch Design International (US) Inc.
Services
Our
services
- Architecture & Interior Design
- Design-Build
- Exhibit design
- Graphic design
- Master planning
- Interpretive signage Design
- Multimedia direction
Architecture & Interior Design
We design extraordinary buildings, spaces and places that transform the fabric of the city and the location.
Design-Build
We develop holistic design-build teams to provide clients with a one-stop-shop for all aspects of a project from planning to final installation.
Exhibit design
We believe that the experiences we create can change how people act and interact, and ultimately how they see and understand the world.
Graphic design
Today’s consumers are overwhelmed with information. We create graphics to communicate stories, messages and intended values effectively and beautifully.
Master planning
We design with the future in mind, creating strategies that reflect each projects’ goals, the intended impact and future legacy.
Interpretive signage Design
We create environmental graphic solutions that amplify the spatial environment as an extension of the brand and architecture. Graphics help visitors navigate the context, the environments and their journey overall.
Multimedia direction
We use media to create an environment, designing experiences for a particular audience. From the creation of media treatments and design briefs, we select, coordinate, and manage media production companies to ensure a perfect final result.
What We Do
Making human
connections
through design.
Our work helps define and express our clients’ goals, messages and objectives. Through design we give shape to people’s perspectives and experience of a brand, fulfilling our clients’ mission of creating inspiring, engaging environments. We create curiosity and deliver impact.
Who We Are
We're a studio of
designers, thinkers,
and makers.
We were founded as an architectural practice. Since then, we’ve become an integrated studio of architects, designers, facility planners, and technologists. But we are more than our diverse professions. We’re strategic thinkers who understand that great design is the key to effective communication, and the key to delivering impactful results.
It takes more than creativity, intelligence and meticulous attention to detail to excel in the global business of design. It takes dedication to leadership. We are proud to introduce the experts shaping our work.
Tony
Reich
Senior Principal
A registered architect, Tony formed R&P in 1987 with Whit Petch. He has led hundreds of projects, cultivating more than 40 years of international experience as both an exhibit designer and architect. His broad experience makes him an exceptional team leader with the keen ability to equally motivate and inspire staff, collaborators, and clients. He has a deep love for museum collections and is an avid vintage toy collector, with a large collection of model car toys.
“The large multi-gallery international museum projects, like the World Museum Liverpool widened the firm’s experience and exposure in international markets, producing world class and timeless design solutions. They remain as relevant and popular for both locals and tourists.”
Stephen
Petri
Senior Principal
In 1997, Stephen joined R&P and in 2008, became a Principal at the firm. As former Head of Exhibit Design at the Royal Ontario Museum, his skill is in his ability to elevate projects from beautiful and functional to unique, unforgettable, and timeless. With a bespoke style of dress that emphasizes his highly creative and design-focused personality, Stephen stands out in any room he walks into.
“Being able to create museums around the world was a significant turning point. To be entrusted to create the National Museum of Saudi Arabia was especially revealing: how interesting it was and how we were able to excel, for the Museum. The project opened so many doors, and still does.”
Pauline
Dolovich
Principal
Pauline is a registered architect, project manager, and exhibit designer who has been an essential member of the R&P team since 1998 and Principal for over 7 years. Engaged in the design world on many fronts, Pauline is also on the board for a number of cultural organizations, working to promote the concepts of accessibility to the larger museum community.
“The Smithsonian’s Hall of Mammals was where I was first introduced to designing exhibits for natural history museums, a focus I have since maintained for 20 years. I have had the pleasure to work with the Smithsonian once again to redesign their new Deep Time Fossil Hall. Working with NMNH has been a truly remarkable experience.”
Gonzalo
Martinez Jr.
Associate, Senior Technologist
Gonzalo is an Associate at R&P, focusing on a broad range of exhibit design and architectural projects. Since joining in 2005, he has become an integral member of the firm, contributing his extensive experience in project management, contract documentation, and contract administration. Gonzalo consistently applies rigor to all project phases, while effectively overseeing production staff and our consultant teams.
“What is impactful for me is the opportunity to be involved in projects from concept design all the way through to successful completion and seeing people enjoy the beautiful spaces we have helped bring to life, such as the Smithsonian Institution: Entertainment Nation.”
Niki
Reich
Associate, Director of Marketing & Business Development
Niki drives the success of R&P by sourcing business development opportunities and evaluating an opportunity’s potential to create long-term value. She has been with R&P for over ten years working closely with the firm’s designers as well as outside partners, developing strategic business development initiatives that will take R&P into the future.
“Conceptual projects like the Popular Culture Museum Master Plan are particularly stand-out unique learning experiences, since we got to bring the whole R&P team together to brainstorm, push our creative limits, and let the design process unfold.”
Peter
Lam
Associate, Senior Designer
Peter Lam is an Associate, Senior Designer and Licensed Architect. He has over 15 years in design and management experience in the culture, hospitality and retail sectors. With experience in all design and build stages, He is adept at bringing brand strategies and communication plans to life while considering the demands of budgets, site conditions and schedules.
“Nation to Nation was a pleasure to work on. It was a creative challenge to present the political and fragile tensions between the government and the indigenous people thoughtfully and with sensitivity using a rich collection of artifacts, maps and images in the iconic building by Canadian architect Douglas Cardinal.
Cathy
Lazo
Associate, Senior Designer
Cathy is an Associate and Registered Interior Designer with over 10 years’ experience at R&P. She analyzes the clients’ goals and objectives to create design solutions that are unique, compelling, and attractive as well as both functional and safe. Cathy is committed to her project work; she even gave up eating calamari for three months when she worked on Science North’s Creatures of the Abyss.
“Working closely with Pauline on Deep Time, I was able to be involved in all aspects of exhibit design and management, developing a real understanding of a gallery’s complexity. This added insight has allowed me to be an even better designer and manager for future projects.”
Vivien
Chow
Associate, Senior Designer
With over 10 years of experience in Environmental Graphic Design, Vivien prides herself in developing strong conceptual graphic solutions that are aesthetically captivating, approachable, and accessible to the client’s end user. Vivien is a powerhouse both in the office and out. Whether it’s tennis, volleyball, or a spur-of-the-moment pizza tour, Vivien is always on the go.
“Toronto Zoo’s Panda Interpretive Centre was one of the most memorable projects of my career. It ran smoothly with few bumps or mishaps, and was the first of many projects where I held a lead role to showcase my creative potential.”
Emilio
Genovese
Senior Designer
Emilio
Genovese
Senior Designer
RGD, DipDes
Prior to joining the R&P team in 2018, Emilio worked at the Royal Ontario Museum for 18 years where he designed and produced exhibitions of all sizes and types. Considered a true museum “insider,” he is committed to bringing creativity and innovation to the forefront for museums everywhere. Emilio is a very talented designer focused on developing meaningful, visitor-first exhibition experiences.
“Working on the Aga Khan Museum’s The Moon: A Voyage Through Time, it was interesting to see the universal human connection that the exhibition created between science, and historical and contemporary Islamic art.”
Janet
Tam
Senior Designer
Janet
Tam
Senior Designer
MABio, BArch
Janet is a Senior Designer at R&P’s New York office. She brings a deep passion and understanding of storytelling and experiential design to her work. She has designed a wide range of exhibitions for museums, science centers, and cultural attractions. Her work is anchored in her training and expertise in transforming ideas into engaging experiences.
“Working on the U.S.-Vietnam reconciliation exhibit at the War Remnants Museum has been a privilege. Designing an experience that thoughtfully addresses this complex history was a rewarding challenge. The exhibit strives to honor the significant efforts made to address war legacies, including dioxin remediation, unexploded ordnance clearance, and support for persons with disabilities.”
Jordan
Zettel
Technologist
Jordan
Zettel
Technologist
DipArchTech
With 11 years’ experience at R&P and over two decades of experience in the construction and design industries, Jordan is a key member of our team. His poly-mathematic knowledge of STEM fields, as well as his interest in aeronautics and its history have been invaluable on R&P’s various science, technology, and aviation projects.
“Nation to Nation stands out as an impactful project. As the technical detailing lead, providing dynamic solutions to diverse problems was a challenging experience requiring the application of a wide array of my skills.”
Monica
Santos
Designer
Monica
Santos
Designer
BArch
With her architectura background, Monica has worked with exhibition designers and fabricators for over 15 years, gaining a comprehensive understanding of the industry. Monica’s attention to detail and ability to research and resolve complex technical issues has been invaluable at R&P. Her favorite phase of any project is seeing a design brought from paper to life.
“Evolution at TIFF was a journey through the mind of Cronenberg. We used every day materials in unconventional and scenographic ways, resulting in an intriguing yet cool display showcasing the surreal world of acclaimed movies like ‘The Fly’ and more.”
Molly
Montgomery
Senior Designer
Molly
Montgomery
Senior Designer
RGD, BA, AOCAD
Molly is a Registered Graphic Designer with over 15 years of experience in print, web, and environmental graphic design. Molly’s strong fine arts background makes her adept at conceptualizing dynamic and innovative design solutions. With an active creative mind, Molly refuses to succumb to the distraction of social media and avoids using her smartphone unless absolutely necessary.
“I grew up in Washington, DC and would frequently visit the Smithsonian National Museum of American History. I have lots of memories of the Museum and its collections, so working on Entertainment Nation feels like I’ve come full circle.”
Kazumi
Liu
Designer
Kazumi
Liu
Designer
DipIntDes, ARIDO
Kazumi is an Interior Designer with over ten years’ experience. At R&P, she focuses on the firm’s retail, office space, and custom interiors projects. Kazumi focuses on the project vision by driving the design forward. Outside of the firm, Kazumi spends a lot of time outdoors, enjoying camping and snowshoeing in the winter.
“Much of my time in the past few years at R&P has been spent working on the Sporting Life roll-out program. Over multiple projects, I’ve had the pleasure of honing my skills from schematic design all the way through to construction. It’s continues to be both a challenging and rewarding experience.”
Tracy
Ho
Senior Designer
Tracy
Ho
Senior Designer
B.Arch
Tracy has over 10 years of experience designing interiors for public spaces, hospitality, and retail stores – projects in which the guest experience plays a key role. She has produced many local favorites in Toronto and the GTA, which Tracy enjoys while playing a tourist in her own city.
“As an existing City of Toronto landmark, the Hot Docs Ted Rogers Cinema has been an interesting project to work on. Being involved in the design from conception, I’ve enjoyed learning about the building’s history, and turning it into a new and fresh destination for future generations”.
Evan
Brock
Designer
Evan
Brock
Designer
BArch
Evan is a multi-disciplinary designer trained in architecture who works to embrace the unique challenges of each project, aiming to transform concepts into beautiful and functional spaces. He takes an active role through all facets of the design process and still somehow finds the time and energy to bike to work every day.
“The Royal Aviation Museum of Western Canada has been a great opportunity to thoughtfully design for an exquisite and fascinating collection of aircraft. I look forward to taking the next steps to see this project through.”
Natalie
Carroll
Designer
Natalie
Carroll
Designer
DipAD Graphic Design
Natalie is a dedicated graphic designer who uses her attention to detail to produce the highest quality work. Prior to joining the R&P team, she developed her invaluable skillset for creating engaging visitor experiences while working at the Royal Ontario Museum. She strives to learn something new and fascinating from every project she works on.
“Beyond Human Limits was a fun project where we could be creative with the design. Because we were creating an immersive kid-friendly environment, we were given a lot of freedom. I loved learning about extreme sports and the athletes featured within the exhibit.”
Ghiwa
Akl Abi Jawde
Designer
Ghiwa
Akl Abi Jawde
Designer
B.Arch
Ghiwa graduated from Notre Dame University-Lebanon and is a designer at R&P. Story driven in her work, she loves seeing concepts and materiality combine through innovative means to bring new forms and experiences to people. She enjoys sculpting and painting and is always looking for a new craft to dabble in.
“The National Museum of Saudi Arabia and Aga Khan Museum: The Moon projects both share a tasteful and delicate design approach that really attracted me to the firm. The experiential focus on texture, lighting, and spatial distribution really highlights the firms experience and attention to detail.”
Manu
Sharma
Designer
Manu
Sharma
Designer
M.arch, B.arch
Manu’s strong computational skills and knowledge of digital space makes him an exceptional designer across various architectural fields. After graduating McGill University, He has designed for both advanced architectural projects and art installations. Due to his wandering spirit, Manu is often on the lookout for a new adventure in the city.
“The Moon: A Voyage Through Time was a fascinating exhibition that sparked both my interest and curiosity. The articulated spaces spectacularly used the captivity of the moon to convey the rich history and knowledge of Islamic art. A visit to this exhibit led me to ambitiously achieve a position as a designer with Reich&Petch.”
Ben
Mitchell
Designer
Ben
Mitchell
Designer
DipAD Graphic Design
Ben is a seasoned designer in brand, retail display, and public spaces now focusing his career objectives in the field of environmental graphic design. His passion for designing public spaces stem from his interest in new experiences and the living world. Ben likes to play guitar and listen to records.
“Because of my fascination with Space and Science Fiction, the Aga Khan Museum’s The Moon: A Voyage Through Time inspired me to look into a career at R&P. It is interesting to see the moon through perspectives of faith, science and the arts and I loved the striking finale – a scaled version of the moon.”
Carrie
Chisholm
Director of Marketing & Business Development
Carrie
Chisholm
Director of Marketing & Business Development
AOCAD, MFA
Carrie has worked in Business Development & Marketing in the architecture and design industry for 10+ years, applying her skills in procurement and promotions to strategies and tactics that elevate and expand brand awareness. Beyond her efforts at R&P, Carrie maintains a professional arts practice, drawing inspiration from her engagement with art and design communities and institutions at home and abroad, and is a strong proponent for capacity building in the culture sector.
“R&P have a wonderful breadth and depth of experience. The work they have completed for Sporting Life in the commercial/retail sector exemplifies an ability to nurture strong client relationships over an extended period and over several consecutive projects, all the while maintaining the brand’s consistency and embodying their unique value proposition.”
Samantha
Kilpatrick
Marketing Coordinator
Samantha
Kilpatrick
Marketing Coordinator
BA, MMST
Samantha is a former museum audience insight analyst, communicator, and project coordinator. As Marketing Coordinator at R&P, she brings her knowledge of visitor research to the firm’s strategic pursuits. In her free time, she can be found designing Dungeons and Dragons campaigns or knitting.
“A lifelong Torontonian, I grew up visiting and working on R&P projects without even knowing it, as a visitor volunteer and employee. I have fond memories of leading kindergarten classes through the ROM: Biodiversity Gallery, helping them make connections between the different kinds of life on display and inspiring awe and wonder of the natural world.”
Mojan
Javid
Marketing Designer
Mojan
Javid
Marketing Designer
B.Des
Mojan is a passionate Graphic Designer with versatile experience in print, web and publishing. She is now using her skills to support the firm’s marketing and new business initiatives. She expresses herself through her hobbies in baking and mixed media art.
“One of the projects that I am really fascinated about is Entertainment Nation at the Smithsonian’s National Museum of American History because I had the opportunity to see the exhibit develop from initial concept sketches to opening. It has been an incredible journey.”
Tara
McElmurry
Executive Assistant
Tara
McElmurry
Executive Assistant
Originally from Arkansas, United States, Tara previously worked in operations management and management consulting. She joined R&P out of her love of history and museums. Outside of the office, Tara enjoys board games, sewing, knitting, and exploring Toronto and beyond.
“I would be hard pressed to pick a single favourite project R&P has worked on. One gallery that does stand out is ROM: Dawn of Life. I’ve spent a good number of hours exploring it on more than one occasion. There is always something new to learn.”
Aaliyah
Mitchell-Harris
Museum Admin Assistant
Aaliyah
Mitchell-Harris
Museum Admin Assistant
B.A, M.A
With a background in museum studies, Aaliyah (Anissa) has worked in the industry for 5 years, gaining technical skills in collections and project management, curatorial practice, and data analysis. Her role is to review and input project specifications for the R&P design team. In her spare time, she is an avid reader, painter, and long-distance runner.
“The Smithsonian Institution has been a household name in my family for many years. My favourite project has to be the Entertainment Nation gallery due to the time and attention paid to the differing genres of media (music, film, television, etc.) throughout history. Having the opportunity to work for R&P and get behind-the-scenes experience working on several projects, has been a dream.”
Values
How we
work
- Relationships
- Understanding
- Purpose
Relationships
We bring intellect and emotional intelligence to our work. We focus on building seamless client relationships based on trust, confidence, and collaboration. The relationships we build with clients are the foundation of our business; our clients’ success is our success.
Understanding
Curiosity is in our DNA. We listen, ask questions and research to bring design insight to our clients, with a full understanding of each project’s potential. With genuine enthusiasm and awareness we build engaging and inspiring design experiences, fostering curiosity and human connections between our clients and their customers.
Purpose
We don’t have a single design style, because every project deserves a unique solution. For all of our projects, we use insights and our proven, proprietary process to purposefully create with just one goal: Delivering impact.